This striking first printing Avalon Ballroom concert poster (FD-115-OP-1), designed by visionary Artis Robert Fried, advertised the April 19-21, 1968 shows headlined by Steppenwolf, with The Siegel-Schwall Band and Staple Singers also on the bill
Titled The Sorcerer, Fried’s artwork showcases a bold, psychedelic composition that captures the mystical energy of San Francisco’s late-’60s counterculture. Printed by the legendary Family Dog, this poster is part of the renowned Family Dog series and remains one of the standout designs of 1968.
Graded an extraordinary CGC 9.9, this example is virtually flawless—an almost unheard-of grade for a 1960s psychedelic poster. It represents not only a piece of music history but also one of the finest surviving specimens of Fried’s psychedelic art.
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